Juan

Managed CRM for LATAM Region Created and executed marketing campaigns for Betsson Brazil
(Sportsbook and Casino) Ensured retention at every stage across the customer journey (New
Registers, New Depositers, Early Life, Cross-Sell, Reactivation and Churn.

Leaded Segmentation & Targeting (S&T) projects Managed CRM reports/stats on Salesforce and Veeva Vault Prepared Multichannel Cycle Plans for each target account groups and product